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Online specialty coffee roaster.


The Story

I fell in love with a cup long before I fell in love with coffee.  Fresh out of college and into my first office 9 – 5, coffee was simply a mechanism for caffeine delivery: a vessel requiring sweeteners or dairy products in order to be palatable.  I stumbled upon the perfect coffee cup in a thrift store on my lunch break, and now 16 years later, I still drink from it every day.

The perfect coffee cup deserves the perfect cup of coffee.  I’ve prepared my daily brew in every possible way in this pursuit of perfection, finally roasting my own small batch, specialty coffee.  It wasn’t until recently, when I started sharing my coffee with family, friends and colleagues, that I realized this cup and its contents not only fueled my work-day, but ignited my spirit.  My passion was born in that cup, and the joy of sharing it with others is the greatest feeling I’ve experienced within those cubicle walls.  Wherever you drink your coffee and whatever you drink your coffee in, now I want to share my coffee with you.

Mitch Smith
Yellow Cup, LLC


The Bag

Yellow Cup, LLC believes in doing the right thing.  Much time and energy was spent matching our shared values to a bag we can proudly call our own.    

Biotrē Film is made from 60% (by weight) renewable wood pulp. The wood pulp portion is biodegradable. Third party testing per ASTM tests D-6868 and D-6400 confirmed that nearly all of the wood pulp portion will disintegrate into healthy compost over 84 days in a backyard, home composting environment.

The remaining 40% (by weight) of the bag is Polyethylene (PE) with an additive that is designed to make it disintegrate significantly faster than standard plastic.

Biotre is not compatible with industrial or municipal composting.  It is best disposed by placing it in a privately managed compost pile where the 40% PE layer and one-way degassing valve can be removed manually and disposed in the regular trash.  When a portion or all of Biotre is properly disposed with regular trash, its impact on the environment will be much less compared to a standard plastic/foil material which is made from 100% non-renewable resources and is not considered biodegradable in any way. 

The Roaster

The North 1 KG (2.24 lbs) was love at first sight.  Each one is made to order with variable drum and airflow controls to be able to fine tune each roast to perfection.  The double wall steel drum ensures consistency in heat transfer for greater quality and control over each roast.

When we say small batch, we mean it.  Each roast yields less than 2 lbs.  If you've placed an order it's likely your bag actually had your name on it and we had you mind when roasting it.

The Beans

Again, matching shared values to bean importer was critical to Yellow Cup, LLC.  We're not going to give away all our secrets but here are their shared values.  Darn near identical to the shared values in Yellow Cup, LLC's business plan:

  • INCREASE the quality of life for those involved — from the tree to the cup — through the commerce of coffee.
  • DECREASE our negative impact on the earth through responsible and proactive business practices that emphasize environmental sustainability. 
  • SHARE our passion for great coffee through education and example.