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New Neighbors, New Coffee

Mitch Smith

One of the coolest things about owning a small business is all the relationships we’ve formed. And what we’ve recently learned is if a couple of Kenyans show up at your shop with green coffee, you roast it. We want you to meet Patrick and Mathew. They grew up in Kenya working on small family coffee farms. In college they wrote a business plan to try to help Kenyan coffee farmers find fair distribution prices for their coffee. Somehow they ended up in Fort Wayne (in a warehouse 3 doors down from us!)...and we are glad they did! This is the best Kenya coffee we’ve had and we are excited start selling it. We debuted this coffee a few weeks ago at Mocha Lounge and the Fort Wayne Farmers Market and received great feedback. We are happy to announce that it is now online and available for purchase. $16/lb.

Catch it here:

Help #defeatals

Mitch Smith

Hey Friends!  Time to have some more fun and help out a good cause.  For the next two weeks, beginning today, we’ll be donating 30% of all sales to help support ALS through the @als Association (Indiana Chapter) and their event ‘Walk to Defeat ALS’.  The ALS Association uses donations two-fold, (1) to help support those in our local community who have ALS and (2) raise funds nationally to help find a cure of this disease.  This is a cause that is near and dear to our hearts having (1) lost a grandfather to this ugly disease and (2) recently learned that our only employee’s father was diagnosed with ALS last year.  Don’t like coffee but still want to donate (or do both)?  We’ll have the link so you can donate directly floating in our bio for the next two weeks.

Also, be on the lookout Monday for a fun way to help kickoff our fundraising efforts for the next two weeks!

New, fully integrated monthly subscription service

Mitch Smith

Introducing….our new, fully integrated monthly subscription service now available! Sign up for free local delivery, to ship anywhere in the US or pick up at our shop (we’ll let you know when it’s ready). You can now use your ‘Yellow Cup Coffee Club’ membership discount code (10% off everything when you buy our yellow cup) or any other discount codes you’ve acquired for monthly coffee subscriptions!

Additional items to note:

  1. Two pounds/month seems to be the sweet spot for most subscriptions. Now knowing that, we’ve added a two pound option to the site at a discounted rate. 2 lbs will come all in one, zip sealed and easy to store bag with a degassing valve to keep your coffee super fresh.

  2. Old subscribers - no worries, the old plans will still be supported. You are free to stay on your existing plan through MoonClerk or switch over to the new, integrated service. Either way, it’s cool.

  3. If you are looking for variety, we recommend our ‘Surprise Me"!’ option. This option will allow for you to taste our latest Limited Releases and anything else new we are working on (e.g., next limited release is a FTO Congo coffee and we have several new blends in the works). We’re flexible too, so if you find one you really really like, let us know and we can change your plan to that.

Check it out here and thanks, as always, for your support!

Fort Wayne Farmers Market

Mitch Smith

A city’s market is a glimpse into a city’s culture.   We’re excited to be a small part of an ever growing coffee culture in Fort Wayne all summer long.  Find us, along with our roomies Tamurai Tea, at the Fort Wayne Farmers Market every Saturday – 9 am – 1 pm.  More details to follow but we’ll have a fresh selection of fair trade organic, specialty coffee to choose from each week.  Beans only.  If you’re looking for the hot/cold stuff, we’ve got you covered there too.  Be sure to check out all our friends who will be serving up the good stuff.

 Rowe Coffee Co (Rowe Blend)
Amanda Lee Coffee (You Want It Darker)
Hetty Arts (Cold Brew)
Soul Kitchen (FTO Mexico Chiapas)
Summit Cold Brew (Farmers Market Blend)

 Artwork by Corey Purvis

Guest Roaster at Caleo Cafe

Mitch Smith

Excited for a little homecoming to Historic Downtown Angola (we grew up about 10 minutes away) and to get to be a guest roaster this April at Caleo Café.  If you are in the Angola area (1) congrats on having such cool coffee hangs and (2) be sure to check out our coffee.  If you aren’t from the area, it’s definitely worth the trip - especially on those upcoming lake weekends!


Available Options:

  • Fair Trade Organic - Nicaragua

  • Limited Release - Fair Trade Organic Rwanda

Fika: Coffee Mead with a Pastry at Ambrosia Orchard and Cider Mill

Mitch Smith

Join us Friday night at Ambrosia Orchard and Cider Mill for the release of their new mead made with coffee from Yellow Cup Coffee Roasters. Also featured will be dinner options from Hoosier Box and donuts from Hetty Arts Pastry.

14025 US Highway 27
Hoagland, IN 46745

Friday, March 8th - 5 pm - 10 pm

We’ll also be bringing our new and improved cold brew for purchase as well.

Hope to see you there!

Limited Release - Big Papua (New Guinea)

Mitch Smith

We sample roast a lot of coffee each month. We are hopeful, as demand warrants, to be able to feature the best of what we’ve sampled each month through a new limited release program. Added bonus, we are excited to be able to share these limited releases to our coffee subscribers who have selected the ‘Suprise Me’ coffee option for their subscription. This month, we are featuring a Medium Roast Papua New Guinea. It is sweet and tangy with tropical fruit and apple notes and an herbal finish. If you’ve been following along on Instagram (@yellowcupllc) you may already be aware that this coffee was featured this week at Firefly Coffee House, Rowe Coffee Co., and Hetty Arts Pastry Truck. Additionally, it will be served at Bravas on Sunday, February 24th at Bravas WTF Sundaze Brunch.

We wanted to have a little fun with this so we’ve changed up packaging as well for these new limited release offerings. You have the option to order an 8 oz. “Pill” Bottle or a 12 oz. “Supplement” Bottle. These are available for order now through our site. Click here to check out the full description.

Thanks, as always, for your continued support!

Coffee Samples at The Health Food Shoppe

Mitch Smith

We will be sampling coffee at the Health Food Shoppe on 2/16 from 11 - 1:30 pm. Stop in to say hi and for a free sample. Ask nice and we’ll give you full pour!.

Health Food Shoppe
3515 N. Anthony Blvd
Fort Wayne, IN 46805

In-store hours Saturday will be 2 - 5 pm.

Thanks everyone for all your support and we hope to see you Saturday

New Wednesday Hours

Mitch Smith

Now open for pickup or pop in purchases Wednesday’s 5 - 8 pm. Check out now has options for both Wednesday and Saturday pickup.

New Yellow Cups Are In!

Mitch Smith

After nearly a year, the pursuit to find a worthy replacement cup is over! There were three requirements we heard loud and clear from our faithful on what was wanted in our next cup:

  1. Must be yellow - check

  2. Must hold more yellow cup coffee - check - this baby is 16 ounces!!

  3. Must be unique - check - the new cups feature a sandblasted logo from our friends and fellow small, family business owners at Bread & Badger

Small [Roastery] Business Saturday + 1 yr BDay

Mitch Smith

Join us Saturday, November 24th from 10 am - 5 pm for a combination of (1) Small Business Saturday and (2) our 1 year Birthday!

We’ll have the following available:

- Free samples/pour over coffee
- Yellow Cupcakes (clever, eh?) from Zinnia’s Bakehouse 
- Our typical offerings available for purchase
- The opportunity to create your own coffee blend and have it roasted right on the spot (roughly 2 lbs - $30)
- Place pre-orders for Christmas

Swing by early and get caffeinated before going on your Holly Trolley Shopping Spree or visiting all of your other favorite small businesses. Go to FB and give us a like and let us know if you are interested.

Monthly Subscription Service

Mitch Smith

Now Available - a coffee subscription service! Sign up here and get coffee delivered directly to your door each month. A perfect gift to yourself or that special coffee lover in your life. Service available ongoing or for a specified number of months. Also key is you pick the amount of coffee each month from .5 to 5 lbs.

Fresh Food Hub Auburn

Mitch Smith

Coffee by the bag now available at the Fresh Food Hub in Auburn! We’ll be rotating various FTO and Organic blends and single origins at this Natural Food Store. Stop in and check this gem out at:

212 N Main St, Auburn, IN 46706

Current offerings include:

The Hizzie (House) Blend - Light Roast
FTO Nicaragua - Segovia Region - Medium Roast
You Want It Darker - Blend - Medium/Dark Roast

Yellow Cup Now Available at Valontine (inside The City Exchange)

Mitch Smith

So excited to announce that our coffee has found a new home in downtown Fort Wayne.  Check out @valontinevintage inside the @cityexchange shops to pick up 3 different types of our coffee.

- The Hizzie (House) Blend

- Single Origin Colombia – Narino Region

- Single Origin Ethiopian Yirgacheffe Natural

The City Exchange Shops are located at 127 W Wayne St, Fort Wayne, IN 46802 and have many great shops to choose from (Valontine, Narwhal & Manatee and First & Wilkerson Designs to name a few). 

International Coffee Day Announcement

Mitch Smith

Saturday, September 29, 2018

  • 10:00 AM - 2:00 PM

  • Collective State (map) w/ Ultra Lounge Vintage

Serving new single origin Colombian coffee. Bags, new shirts and buttons available for purchase.

BONUS: 20% off all online sales 9/25 - 10/2.

Design by Corey Purvis

New Single Origin

Mitch Smith

Introducing a new single origin - Ethiopian Natural - Yirgacheffe. After sample roasting more than a dozen different naturally processed green coffee from Ethiopia, this was the absolute best of the bunch. We introduced this coffee at the Health Food Shoppe and have received amazing feedback. Now, we are so happy to add this to our site! Try it now while supplies last.

Tasting Notes: Floral and fruity with berry, caramel and citrus

Health Food Shoppe

Mitch Smith

We are so excited to announce that we now have three kinds of coffee available at one or our local favorite destinations, The Health Food Shoppe.   Located at 3515 North Anthony Blvd, Fort Wayne, IN 46805, The Health Food Shoppe has been Fort Wayne's go-to for fresh, healthy foods since 1973.  The 3 coffees available are:

The Hizzie (House) Blend - 3 bean, FTO and organic Central American blend
FTO Nicaraguan - Segovia - Espresso Roast
Ethiopian Yirgacheffe - Medium Roast (and not yet available on our website)

Thanks again for all your support!  Much much love Fort Wayne.


Where does your coffee bag go?

Mitch Smith

Whether in business or at home, it’s time we all practice sustainability.  In developing our own coffee we must have tried hundreds of different coffees.  With each one there was always that question - where does this bag go when I’m done?  Very seldom did we come across a coffee bag that was biodegradable, let alone at home compostable.  We knew if we ever started our own company, whatever the cost, we needed a bag that didn’t end up littering this fine place we call home.

Coffee is a big business.  We are but a very very very small part of it.  This doesn’t mean we shouldn’t try to set an example for others right?  That’s why we partnered with Pacific Bags Inc. to use their Biotrē bags.  These bags are designed specifically for at home composting but are also fully biodegradable anywhere.  84 days in a properly balanced at home compost and they are gone.

As consumers, our wallets make important decisions all the time.  We thrive on providing specialty organic coffee, supporting local (as much as we can - beans and bags are not exactly Fort Wayne’s core competency) and sustainability.  We hope these are drivers in your decision making, whether it be coffee, clothes, art, food or whatever else you might be in the market for.

We are happy to announce that we now have the same great bag in an 8 oz. size.  As matter of principle and to guarantee freshness, our new 8 oz bags will be the only size available for grinding (unless you ask nicely).



Mitch Smith

It is hard to believe its been one year already since The Hizzie was developed.  Since then we've been fortunate enough to do so many cool things and meet so many even cooler people.  I keep seeing this post pop-up on Facebook that people summarize it says friends and family are skeptical about another friend or family member starting a new business and would rather continue their existing buying habits versus supporting said friend or family matter.  It has been our experience that this couldn't be further from the truth.  The support from friends and family has been amazing!  The support from a segment of the community, that largely we didn't even know existed a year ago, has been remarkable!  If you hadn't guessed it yet, this inaugural post is a giant THANK YOU.  If you've bought our coffee, told someone about our coffee, hosted a pop up or helped with artwork, design or just listened to us talk endlessly about our passion for coffee and wanting to turn others on to specialty coffee - THANK YOU!!